Valerie
My son's favorite pizza bread is soft and delicious and also has a halal label
Location: 1 Geylang Serai, #01-197 Market and Food Centre, Singapore 402001
Floor 1 · Geylang Serai Market and Food Centre
Halal-certified bakery chain at Geylang Serai with cakes, breads, and pastries.
Halal-certified bakery chain at Geylang Serai with cakes, breads, and pastries.
Swee Heng Bakery is a well-established halal-certified bakery chain with over 74 outlets across Singapore, and this stall at Geylang Serai Market and Food Centre is a popular neighbourhood outpost. The brand is known for its wide range of freshly baked breads, cakes, Swiss rolls, and traditional kueh, offering something for every occasion from daily breakfast to festive celebrations. Its halal certification has made it a trusted name among Muslim families island-wide. The selection spans local favourites such as kaya buns, curry puffs, and pandan chiffon cakes alongside Western-style pastries, cream rolls, and seasonal specialties. Prices are competitive with other bakery chains, and the Geylang Serai outlet benefits from the bustling market atmosphere that draws a steady crowd. The bakery caters to anyone seeking halal-certified baked goods, from morning commuters picking up breakfast to families ordering celebration cakes. Find Swee Heng Bakery at 1 Geylang Serai, #01-197, Market and Food Centre, Singapore 402001. Call 6842 9949 or visit sweeheng.com.sg for the full product range. It is a reliable neighbourhood bakery that delivers quality and variety every day.Based on 23 Google reviews
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Valerie
My son's favorite pizza bread is soft and delicious and also has a halal label
Umar
The bakery also sells sweets. I bought some as souvenirs. They're cheap!
Tiffany
Stopped into by some buns, they were tasty and the service was fine.
Suhaimi
Halal cake and bread at Singapore Thx u
Rachel
My favourite bakery. Sells wide variety of stuff.
Swee Heng Bakery
Swee Heng Bakery
The exterior of a bakery with a large sign that reads "Baking with Passion since 1989 SWE HENG" and a Halal Singapore logo. The storefront features a wide glass entrance revealing shelves stocked with baked goods and snacks. Several people are visible inside and near the entrance. Red Chinese New Year decorations are hung above the entrance.
Sandwich Bread Slices
A stack of eight pre-sliced white bread loaves, cut into rectangular sandwich shapes. The bread appears soft and light yellow in color.
Gold Number 1 Candle
A close-up, isolated shot of a gold-colored candle shaped like the number 1. The candle has a metallic finish and is mounted on a thin stick for insertion into a cake. The background is plain white.
Chocolate Birthday Cake
A square chocolate cake decorated with macarons, blueberries, physalis, cherries, and a gold "Happy Birthday" topper. The cake is on a wooden board, with strawberries, blueberries, and chocolate shavings scattered around it. The background is a pink marble surface. A disclaimer about cake decoration changes is visible at the bottom.
Chocolate Layer Cake with Fruit and Macaron
A multi-layered chocolate cake is presented on a wooden board. The cake is topped with white frosting, piped swirls, a red macaron, green grapes, a small brown candy, and physalis. In the background, there is a bowl of chocolate shavings, more grapes, and a light pink cloth. A disclaimer at the bottom states that cake decorations may vary and images are for illustration purposes only.
Chocolate Cake with Fruit and Nuts
A rich chocolate cake is presented on a stand, adorned with white frosting swirls, chocolate decorations, pretzels, physalis, and a blackberry. The cake has a textured exterior of nuts. In the background, fresh strawberries and blackberries are scattered, along with a small bowl of chocolate shavings and a basket of physalis. A disclaimer at the bottom states that cake decorations may vary and images are for illustration purposes only. The brand name "Swee Heng" is visible on a small plaque on the cake.
Bakery Display
A wide variety of baked goods are displayed on tables. The items include loaves of bread, buns, cakes, muffins, and pastries. Many of the items are individually packaged in plastic containers or bags. Some items have price tags visible.
Green Waffle with Spread
A close-up, isolated shot of a round, green waffle topped with a thick, smooth, caramel-colored spread. The waffle has a distinct grid pattern, and the spread covers approximately half of its surface.
Birthday Cake
A round, orange-frosted birthday cake decorated with white meringue swirls, fresh berries, physalis, and a gold "Happy Birthday" topper. The cake is adorned with a dark oval plaque bearing the "Swee Heng" logo. The side of the cake features a repeating pattern of line drawings of cakes and sandwiches. The cake is presented on a wooden cake stand, with a pile of strawberries and chocolate shavings to the left, and a small wire basket filled with physalis and scattered blueberries in the background. The surface is a pink marble-like texture.
Assorted Buns
A clear plastic container holds six assorted buns. Three buns are a golden brown color, with two of them sprinkled with white sesame seeds. The other three buns are a greenish-brown color. The buns are arranged in a circular pattern within the container.
Fruit Cake
A round cake decorated with fresh fruits such as strawberries, kiwi, peaches, dragon fruit, and blueberries. The sides of the cake are covered in slivered almonds. A "Happy Birthday" topper is placed on top. In the background, there are more strawberries, kiwi slices, blueberries, and a bowl of slivered almonds. The text at the bottom states that Swee Heng reserves the right to amend cake decorations and that the image is for illustration purposes only.
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