PrimaDéli at Eastpoint Mall
Location: 3 Simei Street 6, B1-K4 Eastpoint Mall, Singapore 528833
Floors B1 and L3 · Eastpoint Mall
Halal bakery chain at Eastpoint Mall, known for affordable Swiss rolls, tarts, and festivity cakes.
Halal bakery chain at Eastpoint Mall, known for affordable Swiss rolls, tarts, and festivity cakes.
PrimaDeli at Eastpoint Mall is one of Singapore's longest-running halal bakery chains, known for its affordable Swiss rolls, fruit tarts, and celebration cakes that have been part of Singaporean gatherings for decades. The bakery is recognised for its signature Swiss rolls in flavours like chocolate, orange, and pandan, alongside freshly baked tarts, muffins, and sliced cakes that deliver consistent quality at prices that keep families coming back. Each product is halal-certified and baked fresh daily, reflecting PrimaDeli's commitment to making quality baked goods accessible to everyone. The menu extends to whole cakes for birthdays and festive occasions, with customisation options that have made PrimaDeli a practical choice for celebrations across all communities. The Eastpoint Mall location serves the Simei neighbourhood with convenient takeaway and pre-order services, making it easy to pick up treats on the way home or plan ahead for special events. For anyone who grew up with PrimaDeli Swiss rolls or wants a reliable halal cake for a celebration, the Eastpoint outlet delivers with familiar comfort. Grab a Swiss roll, order a cake, and share the sweetness.Operating Hours
Overall Rating
Based on 105 Google reviews
Mall Ranking
Based on customer ratings
food Ranking
Based on customer ratings
Negative Reviews
Darren
Wanted to get waffles and was walking around to find the staff. The aunty don’t even bother to stand up to acknowledge me as she kept quiet one side hiding behind the high counter, after a good 5 min she wave from the back of the high …
Charlene
Aunty told me to come back later because she wanted to eat lunch. She then left the store to buy food looool the store was basically unmanned and empty after that.
Benson
I visited Prima Deli an hour before closing time (on Google it states 10pm) and encountered extremely disappointing customer service from the Aunty (in orange in the picture), who's constantly been the worker at this branch. Despite …
Aisyah
Atrocious customer service and even more appalling quality of food, most notably regarding the waffles that are being made there. …
Zhi Hao
Had a disappointing experience at this outlet. The staff member (an older lady) came across as impatient and arrogant. Despite only having three people in the queue for waffles, she loudly grumbled while moving around to get more batter. …
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Photo Gallery
PrimaDéli
PrimaDeli Bakery
A view of the PrimaDeli bakery storefront. The shop has a red awning with the PrimaDeli logo and name in white illuminated lettering. Below the awning is the entrance to the shop, with a counter displaying waffles and other baked goods. A staff member in a red uniform is visible behind the counter. The interior of the shop features white shelves stocked with products.
PrimaDeli
The exterior of a PrimaDeli shop. The shop has a red facade with the PrimaDeli logo and name prominently displayed. Inside, staff members are visible behind a counter, and there are display cases filled with baked goods. A menu board for traditional homemade waffles is also visible.
PrimaDeli
The exterior of a PrimaDeli shop with a red awning and the store's name and logo visible. To the left, the sign for "Old Chang Kee" is also visible. People are queuing outside the shop.
Prima Deli
A brightly lit interior of a food establishment with a prominent red sign that reads "Prima Déli". In the foreground, a display case showcases various food items. Two staff members are visible behind the counter, one interacting with a customer. A promotional poster for a chocolate cake is displayed on the right.
Prima Deli Triple Happinesss Promotion
A promotional image for Prima Deli featuring a "Triple Happinesss" event with "$1 Wednesday Deals" valid from July to September. The specific offer highlighted is "$1 Mini Muffins" on July 16th and 30th, with a usual price of $1.90. Three chocolate chip mini muffins are prominently displayed.
Custard Puffs
A hand holds a clear plastic container filled with six custard puffs. The container has a label with ingredients and a "Use by" date of 07-09-23.
Chocolate filled waffle
A close-up shot of a waffle filled with melted chocolate. The waffle is golden brown and has a crispy texture. The chocolate is dark and rich, with some pieces of waffle visible within it. The waffle is wrapped in white paper and a green plastic bag is visible in the background.
Dessert Display
A display case filled with various baked goods, including waffles and cakes. Two promotional posters are visible, one for Chocolate Hazelnut Waffle and another for Lotus Biscoff Waffle, both priced at $3.00. A large yellow package labeled "BANANA CAKE" is in the foreground.
Waffle Sandwich
A close-up shot of a waffle sandwich filled with chocolate spread, held in a white paper bag. In the background, blurred figures of people are walking on a tiled floor.
Fruit Cake with Red Chinese Character
A close-up view of a white cake decorated with red frosting piping around the edge. Slices of peach and dragon fruit are arranged on top, along with pink fondant peach shapes and a strawberry slice. A large, glossy red Chinese character, likely representing good fortune, is prominently displayed in the center. A small circular emblem with a logo is visible on the right side. The cake is in a white box.
Square Fruit Cake
A square cake decorated with white frosting, sliced peaches, and lychees. A red "Happy Birthday" topper is placed in the center. The sides of the cake are covered in chopped nuts.
Waffle Making Station
A close-up view of a waffle-making station with waffle irons, batter dispensers, and a cash register. The background features a red and white striped wall. A person in a red shirt is partially visible on the right.
Bakery Interior
A view inside a bakery with staff serving customers. Display cases are filled with cakes and pastries. Refrigerated units hold more baked goods. Promotional posters are visible on the walls.
Waffle sandwich and iced drink
A close-up shot shows a waffle sandwich held in a white paper bag and a plastic cup of iced drink with a yellow straw. The waffle sandwich appears to have a filling of jam and a slice of cheese. The iced drink is a light brown color, possibly milk tea, and has a lid with a cartoon character on it. The background is a textured yellow surface.
Cake with Fruit and Red Icing
A close-up view of a white cake decorated with pink frosting swirls, sliced peaches, and cubes of dragon fruit. Red icing forms decorative characters on the cake's surface.
Waffle sandwich on escalator
A hand holds a half-eaten waffle sandwich wrapped in white paper against a backdrop of an escalator. The waffle has a golden-brown exterior and a creamy, light green filling. The escalator steps are black with yellow safety lines.
Waffle with Filling
A close-up shot of a waffle sandwich being held in a white paper wrapper. The waffle has a golden-brown exterior and a light green interior filling. The waffle is cut in half, revealing the creamy filling inside.
Cakes in a Display Case
A refrigerated display case filled with various cakes. In the foreground, rectangular cakes topped with cream and fruit slices are visible. Behind them, round chocolate cakes with almond crusts and chocolate drizzle are displayed. Some cakes have price tags and promotional labels.
Cream Puffs in Packaging
A hand holds a clear plastic container filled with cream puffs. The container has multiple compartments, with several cream puffs visible in the foreground. The background is blurred, showing what appears to be a kitchen or retail environment.
Peanut Butter Waffle Sandwich
A close-up shot of a waffle sandwich filled with peanut butter. The waffle is golden brown and has a grid pattern. The peanut butter is creamy and appears to be oozing out from between the waffle layers. The sandwich is held by a hand and is placed on white paper.
Mini Custard Puffs
A clear plastic container holding six mini custard puffs. The container has a label with ingredients and nutritional information, including a 'Use by' date of 07-09-23.
Waffle with Filling
A close-up shot of a golden-brown waffle, folded in half and filled with a dark, creamy substance, possibly chocolate. The waffle is held in white paper packaging. In the background, a metal railing and tiled flooring are visible.
Shopping Mall Interior with Escalators
An interior view of a multi-level shopping mall featuring escalators and various retail stores. Signs for an aesthetic clinic, a store labeled 'SK', and a bookstore named 'POPULAR' are visible. Several shops display products and promotional materials. The escalators are in operation with shoppers using them.
Birthday Cake with Rainbow and Animals
A round birthday cake decorated with a rainbow, the number 2 made of red frosting, clouds, and small animal figurines including a giraffe and an elephant. The cake also has the inscription "Happy Birthday Yashvin" and small blue and green floral decorations.
Mini Custard Puffs
A clear plastic container holding six mini custard puffs. A red and white sticker on the container reads "MINI CUSTARD PUFF" in white text. The puffs are golden brown and appear to be filled.
Waffle Ice Cream Sandwich
A hand holds a waffle ice cream sandwich wrapped in white paper. The waffle is golden brown with a grid pattern, and a layer of dark brown ice cream is visible between two waffle halves. In the background, a person walks with a plastic bag of groceries, and a metal railing lines a walkway.
Waffle on a Plate
A close-up shot of a golden-brown waffle served on a white plate with a blue rim. The waffle has a distinct grid pattern and appears to be freshly made. The plate is placed on a dark, speckled countertop.
Waffle Cone
A hand holds a waffle cone filled with a creamy substance, wrapped in white paper. In the background, a display case shows various food items, including what appears to be a pastry and a blue container.
Waffles on a Plate
A close-up shot of two waffles stacked on a white plate with a blue rim. The waffles are golden brown and have a distinct grid pattern. Crumbs are visible on the plate.
Waffle in paper wrapper
A hand holds a waffle wrapped in white paper. The waffle is golden brown with a grid pattern.
Waffle Sandwich
A close-up shot of a waffle sandwich, held in white paper. The waffle has a golden-brown color and a distinct grid pattern. The filling is partially visible between the waffle layers. The background is a bright yellow.
10 Second Buzzer Challenge Sign
A promotional sign for a "10 Second Buzzer Challenge" related to waffles. The sign details the rules and prizes for winning or losing the challenge. It encourages customers to buy 2 waffles to play, and offers a free waffle for winning or 50 cents off for losing. It also prompts customers to scan a QR code to give a 5-star Google review to claim a prize. A red buzzer button is visible next to the sign.
Waffle Stand
A waffle stand with a menu board displaying traditional homemade waffles. The stand has a white counter with the word "waffle" written in red cursive. There are customers at the counter.
Peanut Butter Filled Pastry
A close-up shot of a pastry filled with a creamy peanut butter filling. The pastry appears to be a waffle or pancake-like dough, folded in half and generously stuffed with the smooth, light brown peanut butter. The filling is oozing out from the sides, highlighting its rich texture. The pastry is wrapped in white paper.
Peanut Butter Waffles
A close-up shot of a hand holding a waffle sandwich filled with peanut butter. The waffle is golden brown and has a distinct grid pattern. The peanut butter is creamy and appears to be oozing out from between the waffle layers. The background is blurred, with a hint of yellow and white paper.
Dessert Display Case
A display case filled with various cakes and pastries. Visible items include a rainbow cake, a chocolate and white cake with macarons, individual chocolate desserts, and petite cakes with fruit and cream toppings. Labels indicate prices and names such as 'Rainbow Connection Petite', 'Fruit Paradise Petite', 'Chocolate Cravings Cake', 'Rainbow Connection (Regular)', 'Cookies & Cream Cake', and 'Hazelnut Delight Petite'.
Waffle with Chocolate Filling
A hand holds a waffle sandwich with a chocolate filling, wrapped in white paper. In the background, a sign advertises a "Second Buzzer Challenge" with options to "Win!" or "Lose!". Another sign displays a stack of waffles with various fillings.
Two waffles
Two golden-brown waffles are stacked on top of each other and wrapped in white paper. The waffles have a classic grid pattern. The paper is slightly crumpled and torn at the bottom edge, revealing a yellow surface with a cracked texture underneath.
Bitten Waffle
A hand holds a large waffle that has been partially eaten. The waffle is golden brown and has a classic grid pattern. It is wrapped in white paper. The background appears to be the interior of a car, with a dashboard and screen visible.
Waffle
A close-up shot of a golden-brown waffle, partially wrapped in white paper. The waffle has a distinct grid pattern with deep squares. In the background, a metal railing and a tiled floor are visible.
Pastries in a Display Case
A display case filled with various pastries, including tarts, puffs, and pies. Labels indicate prices and types of pastries.
Pastries in a Display Case
A display case filled with various pastries, including cakes, buns, and cookies. Some items are individually packaged, while others are in larger containers. A price tag for 'Baby Blueberry Chiffon' at $4.60 is visible. In the background, arcade games and a white vehicle are illuminated.
Self-order kiosk
A self-order kiosk with a touchscreen displaying an advertisement for Singapore's No. 1 Waffle. A payment terminal is attached to the kiosk. In the background, staff members are visible in a store setting.
Prima Deli Bags
Two white paper bags with the Prima Deli logo and illustrations of pastries are held in front of a counter. A digital screen displays a "Terminal Query Failed" message. In the background, a person in a red shirt and headscarf stands behind a counter, and shelves stocked with goods are visible. A promotional sign for a "10 Second Buzzer Challenge" is also present.
10 Second Buzzer Challenge Sign
A sign advertises the "10 Second Buzzer Challenge" where customers can win a free waffle or get 50 cents off their next waffle by playing. The challenge involves scanning a QR code, writing a review, and giving a 5-star Google review to claim a prize. A digital timer displays "09.99" below the sign, and a large red buzzer button is visible to the right.
Waffle Counter
A counter with illuminated signage that reads "Singapore's No.1 Waffle Baked Fresh Daily". A digital ordering screen displays "PrimaDeli Order Singapore's No.1 Waffle Here!". A Valentine's Day promotional flyer for cupcakes is visible. Staff members are seen behind the counter.
Bakery Display
A view inside a bakery with display cases filled with pastries and bread. A customer and staff member are visible near the counter. The lighting is warm and inviting, highlighting the products on display.
Prima Deli Storefront
A view of the Prima Deli store with customers and staff. There are display cases with food items and promotional posters. A sign above the counter reads "Prima Deli".
Waffle Shop Counter
A woman wearing a red shirt and black hijab is working behind a counter at a waffle shop. The counter has a stainless steel sink and various kitchen equipment. In the foreground, a lit sign reads "No.1 Waffle" and partially visible text below says "ed Fr".
Food court interior with signage
An interior view of a bustling food court with various food stalls. A prominent neon sign reads "Prima Deli". Another sign indicates "sushi". People are seen dining and ordering food. The ceiling features exposed ductwork and lighting fixtures.
Bakery Display
A display case filled with various cakes and pastries. Promotional posters for cakes are visible above the display. In the background, a Subway restaurant is visible.
Bakery Display
A display case filled with various baked goods, including buns, loaves of bread, and pastries. A sign advertises "$1.00 per Bun with a minimum purchase of 5 buns." In the foreground, a basket holds baguettes wrapped in paper.
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