Fragrance Bak Kwa @ Changi City Point 香味肉干 @ 樟城坊 at Changi City Point
Location: Changi City Point, #B1-19, 5 Changi Business Park Central 1, 486038
Floor -1 · Changi City Point
Established Singapore bak kwa brand with barbecued meat slices at Changi City Point.
Established Singapore bak kwa brand with barbecued meat slices at Changi City Point.
Fragrance Bak Kwa is one of Singapore's most established bak kwa brands, known for its traditional barbecued pork slices that are a staple of local festivities and everyday snacking alike. The Changi City Point outlet offers the brand's full range of products, including their signature pork bak kwa in both the traditional sliced and minced varieties, as well as chicken bak kwa, spicy bak kwa, and premium cuts. The meat is marinated with a time-honoured blend of sugar, soy sauce, and spices before being grilled over an open flame, yielding the characteristic smoky-sweet flavour. Bak kwa is deeply woven into Singapore's food culture, particularly during Chinese New Year when queues form at beloved stalls across the island. Fragrance makes this heritage treat available year-round, ensuring that locals and visitors can enjoy freshly grilled slices any time. The Changi City Point branch caters to both individual snackers and those buying gifts, with attractive packaging options for festive occasions. Visit Fragrance Bak Kwa at Changi City Point, #B1-19, 5 Changi Business Park Central 1, Singapore 486038. Call 8024 5783 or visit fragrance.com.sg for product details. For authentic Singapore bak kwa with a smoky, sweet edge, this is a trusted name.Operating Hours
Overall Rating
Based on 142 Google reviews
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Positive Reviews
Aisyah
Good promotions for NDP. So worth it ! Especially frozen chicken feet for half price. Female staff Chinese lady sok hong was very cheerful despite large crowd. Gem !
Zhi Hao
Helpful and friendly staff to my old folks. Made the shopping experience amazing as I got to understand the different varieties. Bought more bak kwa and pork floss because the female staff was so friendly.
Vanessa
Very delicious! ♥️♥️♥️ Sok hong is friendly.
Khai
I was served by your staff, Sok Hong at Changi City Point. She is very friendly and courteous for sharing Fragrance membership, other promotions and her products knowledge is great and excellent customer service. I will certainly return to purchase from her again as my hands are full yesterday. Bravo to have an exceptional staff!
Cassandra
Always get good offer,and their staff are friendly too
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Photo Gallery
Fragrance Bak Kwa @ Changi City Point 香味肉干 @ 樟城坊
Fragrance Bak Kwa
A box and a shopping bag with the brand name "Fragrance" and Chinese characters, both featuring images of bak kwa (dried meat slices). A pile of bak kwa is also shown on a small plate.
Kurobuta Bak Kwa
Two pieces of Kurobuta Bak Kwa shaped like pigs are displayed in front of a package of the same product. The package is orange and features the brand name "Fragrance" and "KUROBUTA" in English and Chinese.
Assortment of Meat Snacks and Ingredients
A top-down view of a white wooden surface displaying various meat snacks and ingredients. In bowls and on plates are shredded meat, crispy meat slices, and what appears to be jerky. There are also almonds, a small dish with an egg yolk and chili sauce, a jar of milk, and a honeycomb with a honey dipper. The snacks are arranged in a visually appealing manner, suggesting a food product display.
Crispy Pork Floss with Egg Yolk
A plate of crispy pork floss garnished with curry leaves, served with a broken eggshell containing a vibrant egg yolk. Another broken eggshell filled with pork floss is placed in the foreground. The background is a white wooden surface. A logo with the text "Fragrance" and Chinese characters is visible in the upper right corner.
Salted Egg Potato Chips
A bag of Fragrance brand salted egg potato chips is shown, with a pile of chips in front of it. The bag features a cartoon chick hatching from an egg and the text "SUPER ADDICTIVE".
Salted Egg Fish Skin Snack
A bowl of crispy salted egg fish skin snacks is piled high in front of a bag of the same snack. The bag features a cartoon duck hatching from an egg and the text "SALTED EGG FISH SKIN" and "SUPER ADDICTIVE".
Fragrance Bak Kwa
A stack of thinly sliced, glistening bak kwa (dried meat jerky) is presented in a decorative bowl. The bak kwa is a deep reddish-brown color with visible char marks, suggesting it has been grilled or roasted. Above the bak kwa, the brand logo "Fragrance" is displayed in an orange, cursive font, accompanied by a circular logo with a sun-like design and the word "FRAGRANCE" inside. To the right of the cursive text, Chinese characters are vertically aligned. The background is a light, textured surface, possibly wood or stone.
Person holding shopping bags
A person is holding two orange shopping bags filled with items. In the background, there are stacks of boxes, some labeled with "MOON CAKE".
Crispy Milo Pork Floss Tots
A hand holds a clear plastic container filled with Crispy Milo Pork Floss Tots. The label on the container is green and features the product name in large white and black text. The product appears to be a snack made of pork floss with a Milo flavor. In the background, there are other orange containers and some blurred items. A price tag is visible in the background indicating "$12.".
Assortment of Bak Kwa and Snacks
A display of various packaged meat snacks, primarily Bak Kwa, in different flavors and sizes. Some items are individually packaged, while others are sold in multi-packs. Promotional pricing is visible for several products.
Store Counter with Products and Payment Terminal
The image shows a cluttered store counter with various products, a payment terminal, and promotional materials. Prominently displayed is the 'FRAGRANCE' logo and name in Chinese characters. Products include jars and cans of what appears to be meat floss or similar snacks, some packaged goods, and a coffee maker. A payment terminal and a receipt printer are visible, along with a sign indicating payment via eCapitaVoucher. The overall impression is of a busy retail environment.
Bakery Interior with Staff
An interior view of a bakery with an orange color scheme. A staff member wearing an orange shirt and mask is visible behind a counter, preparing items. In the foreground, a person holds an orange reusable bag with floral patterns and the logo "Fragrance" printed on it. Various food items and packaging are visible on the counter and shelves.
Crispy Pork Floss Packaging
A person is holding a bag of crispy pork floss. The packaging is orange and cream colored with a pattern of waves. It features an illustration of a pig and a small bowl of pork floss. The text on the bag reads "Fragrance" and "Crispy pork floss" in English, and "豬肉鬆" in Chinese.
Shopping Bag with Items
A person is holding an orange reusable shopping bag filled with various items. The bag contains what appear to be food products in cans and containers, as well as some packaged goods. A paper cup with red and white lettering is visible to the left of the bag. The perspective is from the shopper's point of view, looking down at the bag and their feet.
Prawn Rolls Packaging
A hand holds a bag of Fragrance brand Prawn Rolls. The packaging features illustrations of Singapore landmarks and people. The bag is white with red and gold lettering.
Packaged Meat Products
Several packages of dried meat products are displayed on an orange shelf. Each package has an orange seal and a white label with the brand name "Fragrance" and Chinese characters. Some packages have price tags attached. Above the products, a sign displays prices for 300g and 500g portions, along with a per kilogram price.
Bak Kwa Slices
Stacks of thinly sliced, glazed meat jerky, likely Bak Kwa, are displayed on a metal rack. The meat has a glossy, reddish-brown appearance with visible charring on the edges. Labels indicate "SIGNATURE SLICED TENDER BAK KWA" for $24.00 and "HONEY BAK KWA" priced at $20.00 for 500g and $40.00 for 1kg. A person in an orange uniform is partially visible in the background.
Fragrance Food Store Display
A brightly lit interior of a food store with orange cabinets and a prominent circular sign with the word "FRAGRANCE" and a logo. A digital screen displays a weekly special for "CRISPY Pork Floss Tots" with a price of $12 for one, and a 40% discount. Various food products are visible on shelves and counters.
Bak Kwa and Sausages
A hand holds a piece of glistening, grilled meat, possibly bak kwa, in front of a display case filled with various packaged meats and sausages. Labels indicate "KUROBUTA SAUSAGES" for $5/120G and "PREMIUM TRUFFLE BAK KWA" for 1 for $39.00 or 2 for $67.20. Another label shows "KUROBUTA BAK KWA (450G)" for 1 for $39.00 or 2 for $67.20.
Assortment of Packaged Food Products
A display of various packaged food items, primarily meat snacks like bak kwa, nuts, and other dried goods, arranged on shelves. Several items have price tags indicating promotional offers.
Snack Shop Counter
A woman wearing a mask and an orange uniform stands behind a counter filled with various snacks and food items. The shop has bright orange walls and shelves stocked with packaged dried meats and other treats. A circular logo with the word "FRAGRANCE" is visible on the wall. There are also promotional flyers and price tags displayed on the counter.
Bak Kwa Display
A close-up view of stacked honey bak kwa slices on a display rack. A sign indicates a National Day promotion from August 5th to August 8th, 2024, with prices for 300g, 500g, and 1kg portions. Another sign advertises a 'Buy 2 Free 1' deal for Mini Square Original Bak Kwa. Packaged bak kwa is visible below the display.
Bak Kwa Display
A close-up view of stacks of honey bak kwa (dried meat) displayed in a food stall or shop. The bak kwa is thinly sliced and appears to be glazed. In the background, there are more food items, packaging, and a person wearing an orange shirt. A small sign with pricing information is visible in the lower right corner.
Shopping Bags
A person is holding two bright orange plastic shopping bags filled with items. One bag is held by the handles, while the other is slung over the person's arm. The bags appear to contain food items and packaged goods. In the background, shelves are stocked with various products, and a cash register display shows the message "Have a Nice Day." A tattoo of a flower is visible on the person's left forearm.
Assortment of Packaged Snacks
A display of various packaged snacks, including bak kwa, cookies, and other treats, arranged on shelves and in bins. Some items are priced individually or in multi-buy offers.
Food Store Display
A brightly lit food store with an orange and white color scheme. The display features various packaged food items, a refrigerated section with raw meat, and promotional signage. A circular logo with the word "FRAGRANCE" is visible on the upper right.
Crispy Pork Floss and Durian Snacks
A close-up shot of packaged food items, including a bag of 'Fragrance Crispy pork floss' with an illustration of a pig. Below it are several small packages of 'durian' snacks. In the background, a price tag is visible with 'KING PA' and prices '$4.50' and '$6.00'.
Bak Kwa Shop Interior
An interior view of a shop selling Bak Kwa. Two women are browsing the products displayed in a refrigerated case. A digital screen above the counter advertises Bacon Bak Kwa with prices. Various packaged goods and promotional signs are visible throughout the store.
Food stall with various snacks and promotions
A food stall displays a variety of snacks and promotional offers. A digital screen shows a promotion for "BB FISH BAK KWA" with a "BUY 1 FREE 1" offer. Below, a refrigerated display case holds numerous packaged food items. Signs indicate special offers for "SPECIAL OFFER" items at $16.50 and $19.50. Another sign shows prices for "BB Fish Bak Kwa" at $6.80 and another item at $4.40. The stall has prominent signage with the word "FRAGRANCE" and a circular logo. To the right, a sign reads "stuff'd" with a circular logo.
Salted Egg Fish Skin Snack
A hand holds a bag of salted egg fish skin snacks. The bag is orange with a pattern of concentric circles and features a cartoon duck hatching from an egg. The text on the bag reads "SALTED EGG FISH SKIN" and "MADE IN SINGAPORE". There are other snack bags and price tags visible in the background.
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