Bee Cheng Hiang 美珍香 (Parkway Parade) at Parkway Parade
Location: 80 Marine Parade Rd, #B1 - 88, Singapore 449269
Floor B1 · Parkway Parade
Iconic Singapore bak kwa brand at Parkway Parade, known for sweet-savoury barbecued meat slices.
Iconic Singapore bak kwa brand at Parkway Parade, known for sweet-savoury barbecued meat slices.
Bee Cheng Hiang at Parkway Parade is an outlet of Singapore's most iconic bak kwa brand, known for its sweet-savoury barbecued meat slices that have been a festive and everyday favourite since 1933. The store offers the brand's signature premium sliced bak kwa alongside other products including chicken bak kwa, crispy pork Floss, and gift boxes for festive gifting. Its longstanding reputation for quality and consistency has made Bee Cheng Hiang a household name across Southeast Asia. The Parkway Parade outlet provides a convenient location for East Coast residents to pick up bak kwa for personal enjoyment or gifting during Chinese New Year and other celebrations. The store also offers seasonal promotions and bundle deals, making it a practical stop for both regular purchases and special-occasion shopping. The brand's heritage and quality assurance give customers confidence in every purchase. Visit Bee Cheng Hiang at 80 Marine Parade Rd, #B1-88, Singapore 449269. Call 6447 4049 for product availability. It is a trusted source for premium bak kwa in the Marine Parade area.Operating Hours
Overall Rating
Based on 25 Google reviews
Mall Ranking
Based on customer ratings
retail Ranking
Based on customer ratings
Negative Reviews
Suhaimi
Bought the normal sliced pork. But it's so dry and hard. I think counter staff gave me old stocks! Not fresh at all
Positive Reviews
Tiffany
Very helpful and friendly customer service, was served by Mr Feng Wei today, appreciated his kind advice and help.
Rachel
Great friendly n efficient service. Patient when I wanted to try a few samples before buying
Qadir
Sweet meat yikes
Wei Lin
Great place to buy Bak Kwa! The staff are nice, although the shop is small.
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Photo Gallery
Bee Cheng Hiang 美珍香 (Parkway Parade)
Bee Cheng Hiang
A storefront for Bee Cheng Hiang, a shop selling food items. The shop has a prominent red neon sign with the shop's name. Inside, shelves are stocked with various packaged food products. A promotional banner for a "National Month Special" is displayed at the entrance.
Bee Cheng Hiang Storefront
A brightly lit store interior with a prominent red neon sign above that reads "BEE CHENG HIANG". Shelves are stocked with various food products, including jars of snacks, packaged goods, and what appear to be dried meats or sausages hanging from the ceiling. Decorative lanterns in pink and yellow are suspended from above. The overall impression is of a well-stocked food retail establishment.
BEE CHENG HIANG
A brightly lit shop interior with a prominent red neon sign above that reads "BEE CHENG HIANG". The shop displays a variety of food products, including dried meats and snacks, arranged on shelves and in display cases. Colorful paper lanterns in pink and yellow hang from the ceiling, adding a festive atmosphere. A staff member is visible behind the counter, serving customers. The storefront is open, allowing a view into the shop from the mall corridor.
Bee Cheng Hiang
A brightly lit shop front with red neon signage that reads "BEE CHENG HIANG". The shop displays a variety of food products, including what appears to be baked goods and dried meats, in glass display cases and on shelves. Several staff members are visible behind the counter, serving customers. The shop is located in a mall or indoor shopping area with other businesses visible in the background.
Bee Cheng Hiang
A brightly lit shop interior with a prominent red neon sign that reads "BEE CHENG HIANG". The shop displays various food products, including packaged snacks and what appears to be cured meats. Several customers and staff members are visible interacting within the store. Promotional posters and product displays are arranged throughout the space.
Bee Cheng Hiang
A storefront for Bee Cheng Hiang, a shop selling baked goods and snacks. The shop has a large sign with the store name in red lettering. Inside, shelves are stocked with various packaged snacks, including what appears to be bak kwa. There are also refrigerated displays and a small freezer. People are seen browsing and shopping.
Candied Bacon
A stack of candied bacon slices on a pink plate, with a serving utensil on the left and a yellow napkin on the right.
Bee Cheng Hiang Logo
The image displays the logo for Bee Cheng Hiang. It features red Chinese characters above the English text 'BEE CHENG HIANG' in red capital letters, all set against a white background with black borders at the top and bottom.
Meat Grilling
Close-up shot of thin slices of meat being grilled over an open flame. The meat appears to be jerky or a similar dried and seasoned product, with a glossy, caramelized surface. Flames lick up from the grill, charring and cooking the meat. The focus is on the texture and the cooking process.
Bak Kwa
A piece of bak kwa, a type of dried meat, is held in a paper wrapper. The wrapper has text printed on it stating "Preservatives NO ADDED COLOURINGS 100% NATURAL Ingredients NO Added MSG". The brand name "BEE CHENG HIAN" is also visible.
Snack Display
A display of various packaged snacks, including chips, jerky, and cookies, is shown in a store. A pink and grey cooler is on the left. Shelves are filled with bagged snacks. A rotating display stand holds bags of what appears to be spicy twist snacks. On a higher shelf, boxes of sliced beef jerky are visible, along with bags of coconut mini crunches and cereal.
Bee Cheng Hiang Storefront
A view of the interior of a Bee Cheng Hiang store, with prominent orange illuminated signage spelling out "BEE CHENG HIANG". Several festive gift boxes, wrapped in red paper with white patterns and green ribbons, are hanging from the ceiling. A vertical banner on the left advertises "Gourmet Bakkwa". Smaller promotional flyers are also visible, some depicting gift sets for "Him" and "Her". In the background, other store signs like "BENGAWAN SOLO" and "sen's" can be seen.
Bee Cheng Hiang Store
A well-lit interior view of a Bee Cheng Hiang store, showcasing a wide variety of packaged food products displayed on shelves and in refrigerated units. The store features prominent signage with the brand name in neon pink. A staff member wearing a red shirt and mask is visible behind the counter. Several circular decorations with the brand logo and "90" are hanging from the ceiling. The overall impression is of a clean and organized retail space offering baked goods and snacks.
Assorted Mini Crunchies Boxes
A display of several boxes of Bee Cheng Hiang brand mini crunchies. The boxes are for Cereal, Duo Choco, and Original flavors. Some boxes show images of the product and descriptive text in English and other languages.
Snack Store Display
A display of various snacks and dried goods in a store. In the foreground, large glass jars contain bulk snacks. Behind them, shelves are stocked with packaged snacks, including bags of jerky and boxes of dried goods. A sign for 'CS Fresh' is visible, along with promotional signs indicating prices. A menu board is also displayed, showing prices for different types of pork jerky.
Mall Interior with Shops
A view inside a shopping mall with various shops visible. On the left, a shop displays numerous packaged food items and gift boxes, with a Burberry sign above a display of pastries. Further down, another shop, Bengawan Solo, is visible with food displays. On the right, a wine shop showcases bottles of wine on shelves, with promotional signs indicating "BUY 1 GET 1 FREE". People are seen walking through the mall. Decorative lanterns hang from the ceiling.
Bak Kwa Display
A display case filled with various types of bak kwa (dried meat jerky). The bak kwa is arranged in metal trays, with some pre-packaged in red-accented plastic bags. Behind the display, a person in a pink shirt is visible, and a digital scale is present. The store appears to be a food retail establishment, with shelves of packaged goods in the background. A sign on the front of the display reads "CHENG HIANG".
Packaged Snacks
A display of various packaged snacks, predominantly in red and yellow bags, arranged on shelves. Some bags contain dried meat or jerky. In the background, there are decorative hexagonal boxes resembling gift boxes in red, blue, and yellow.
Jars of Snacks and Food Items
Shelves are filled with numerous glass jars containing various food items, likely snacks or preserved goods. The jars have red lids and labels with Chinese characters and the brand name 'REI CHING HSIANG'. Some labels also feature yellow and white designs. The contents of the jars vary, appearing to be granular, crumbly, or small solid pieces. In the foreground, smaller jars are visible on lower shelves, also filled with similar food items. Towards the right side of the image, red boxes and other packaging materials are stacked. A price tag is visible on one of the shelves, indicating 'Candied Cherries $17.50'.
BEE CHENG HIANG Store Display
A retail store display featuring various products from BEE CHENG HIANG. Prominently displayed are red boxes and plastic bags filled with what appears to be barbecued pork. Shelves are stocked with packaged food items, some in clear plastic bags and others in decorative boxes. A store employee wearing a mask is visible in the background. The store is decorated with paper lanterns and has a bright, well-lit interior.
BEE CHENG HIANG Products
A display of various packaged meat products from BEE CHENG HIANG. Products include Sliced Beef, Chilli Pork, Barbecued Chicken, and Sliced Pork in different sizes and packaging. Prices are visible for some items. Below these, other packaged snacks are visible.
Bee Cheng Hiang Store
A busy store interior with a large red sign that reads "BEE CHENG HIANG" and "SALE". Shelves are stocked with packaged food items, and a counter displays various meat products. Several staff members are visible behind the counter, serving customers. The store appears to be decorated with festive lanterns.
Butcher shop with meat display and packaged snacks
A butcher shop with a display case filled with various cuts of meat. A staff member in a red shirt stands behind the counter. To the left, shelves are stocked with packaged snacks and food items. The shop has prominent signage with Chinese characters and English text that reads 'MEI CHENG HIANG'.
Bakery and Meat Shop
A brightly lit shop interior filled with various food items, including cookies, pastries, and meat products. The shop is decorated with festive red and gold ornaments, suggesting a holiday or celebration. Two staff members are visible, one serving a customer. Displays of packaged cookies and gift boxes are prominent.
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